About this item

What it is: A multitasking moisturizer and makeup primer that hydrates and preps skin with 24-hour makeup priming for seamless foundation wear. Skin Type: Normal, Dry, and Combination Skincare Concerns: Dryness, Uneven Skin Tone, and Uneven Texture Formulation: Cream Highlighted Ingredients: - Niacinamide and Vitamin B5: Hydrate and support skin’s moisture barrier. - Vitamin C: Visibly brightens and evens tone. - HydroPlum Moisture Complex: Boosts hydration with hyaluronic acid and glycerin. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: The all-in-one moisturizer and primer prep step you know and love, now with 24-hour priming and the new SuperVitamin Blend with 5X the vitamins for a hydrated, glowing, and makeup-ready base. Skin looks healthier, foundation wears better, and your morning gets a boost from the buttery-smooth texture and 100 percent natural grapefruit-geranium scent.* *Per ISO 16128 standard. From plant sources. Clinical Results: In an independent consumer testing panel of 157 women, after 4 weeks: - 97% say skin feels smoother and primed for makeup - 96% say skin looks plumped with moisture - 96% say it improves the look of skin’s texture About the brand: Founded in 1991 by legendary makeup artist Bobbi Brown, this global premium beauty brand celebrates the individual beauty of all women around the world. From face products that are expressly designed to look like skin to colors that enhance eyes, cheeks, and lips, Bobbi Brown encapsulates the essence of modern beauty.