About this item

What it is: A futuristic foam that bulks up fine, thin, flat hair without disturbing the cuticle so hair keeps its glow and looks and feels thick, healthy, and luxe. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine Hair Concerns: - Thinning - Volumizing - Color Safe Key Benefits: - Visibly thickens, adds long-lasting weightless volume - Won't dehydrate or damage cuticle layer - Bodifies and gives hair grip Highlighted Ingredients: - Proprietary Polymer Complex (Inflatable Molecular-Chain Technology): Visibly creates weightless, strand-thickening bulk on hair’s surface. - Bamboo Extract: Natural amino acids strengthen, protect color, and promote shine. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Unlike typical volumizers, this futuristic foam uses new volumizing tech to visibly add weightless bulk to the surface of each hair without dehydrating or damaging the essential cuticle layer. This product is also a heat protectant. About the brand: Color Wow formulas have won over 70 major beauty awards. We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly used ingredients that can actually distort your hair color. Plus, we build heat-protection into every styling and treatment product. The result? Super-safe, high-performance products that are changing the hair game!