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By Deion Sanders, Don Yaeger, John C Maxwell From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life. A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach. With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.