Need a lift for your next hair color? Look no further than ion Color Brilliance Bright White Powder Lightener. This conditioning, dust-free formula is infused with coconut, chia seed and sunflower oils, and provides up to 7 levels of even lift. Mixing with a developer creates a creamy consistency that’s suitable for all application techniques, both on and off the scalp. From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you.

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