There was a mom troubled by the lack of fun and imaginative toys for her children. Joyce Keelan set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. 30 years later her endeavours transcended into the lifestyle brand Great Pretenders, by Creative Education of Canada. Great Pretenders' mission is to design and produce products that inspire families to engage in creative, imaginative and interactive play. They strive to provide safe, quality and creative toys and gifts while exceeding expectations at every opportunity. Great Pretenders believe that “dress-up” is so much more than just putting on a costume. Through pretend play kids develop their imagination and creative thinking skills. Pretending develops communication skills and an outlet for expressing feelings and fears. They keep in mind the difficulties disabled children may face when finding dress up and strive to design products for all children.

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