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What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl. Formulation Type: Volumizing, Curling, Lengthening Benefits: Long-wearing Highlighted Ingredients: - Shea Butter: Conditions.- Castor Oil: Moisturizes.- Carnauba Wax: Has visible lengthening and volumizing benefits and provides a smooth application. Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This is an exclusive micro-tubing mascara that wraps each lash with tiny, flake-free tubes for extreme visible volume, length, and curl that won't flake or smudge. The vegan formula is infused with lash-conditioning shea butter, castor oil, and carnauba wax and is easy to remove (no rubbing or tugging). Clinical Results: Based on a clinical study of 31 subjects:- 24 hour flake-free, smudgeproof wear- Clinically proven to volumize, lengthen, and curl- Sweatproof and ophthalmologist tested About the brand: Over a decade ago, beauty aficionado Maureen Kelly channeled her entrepreneurial spirit and set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is a smart, colorful brand offering healthy, eco-chic beauty products that truly work. Tarte’s cruelty-free, high-performance beauty is infused with pure, invigorating ingredients, and all tarte products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, and synthetic fragrances. Be green, be smart, be tarte.
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